Novitas-ROYAL,
2007, Vol.: 1(1), pp.1-9.[i]
MEDIA
EDUCATION IN ENGLISH LANGUAGE TEACHING: NOT OUR JOB?
Marko MAGLIĆ*
Abstract: This study discusses educational media policy
and related concepts in
Keywords: media literacy, educational media
policy, media education, EFL in
Özet: Bu çalışma eğitimsel medya
politikasını ve Almanya’daki bununla bağlantılı
kavramları Almanya’daki okullardaki mevcut durumla
karşılaştırarak tartışmaktadır.
Çalışmada, medya okuryazarlığı kavramı ve onun
toplumsal rolü incelendikten sonra, medya eğitiminin İngiliz dili
eğitimi ders programlarındaki yeri ve İngilizce
öğretmenlerinin sınıflarında medya eğitimine
verdikleri yer tartışılarak ele alınacaktır.
Çalışmaya dayanak oluşturan veriler anket çalışmaları
yoluyla Almanya’daki İngilizce öğrencileri ve öğretmenlerinden
toplanmıştır. En önemli bulguların sunulmasından
sonra, İngilizce sınıflarındaki medya eğitimini
geliştirmek amacıyla somut öneriler sunulmuştur.
Anahtar Sözcükler: medya okuryazarlığı, eğitimsel medya
politikası, medya eğitimi, Almanya, İngilizce
We have to accept that within a couple
of years our society has experienced enormous alterations due to information
technology and that new media play a decisive role in it. Being an Information
Society in the Information Age, new media seem to have reached
schools. Meanwhile the German government has made big efforts to integrate it
into the educational system. Not only in secondary, but even in primary
education media related skills are to be trained as required by
The high investments and achievements
praised by the pedagogical establishment, politicians and press make us assume
the following:
1. The necessary foundations for a successful
media education at school are given.
2. German schools offer their students a solid
and up-to-date media education.
3. The blackboard has been partially replaced by
electronic devices in the classroom.
4. When students leave school, technology-wise
they are prepared for their later life, be it in academic or professional
environments.
2. METHOD
In order to shed light onto the place of
new technologies and media literacy at a comprehensive school in Cologne,
questionnaires were distributed to 115 students of year 11 and 102 teachers
teaching at all grades. The school in which this research was carried out has
around 2.000 students and approximately 210 teachers. In this present study,
data were collected in March 2006. The technological prerequisites– four well
equipped computer rooms, around 20 additional PCs in the library and four
beamers for teachers.
3. FINDINGS
93% of the teachers and 95.57% of the
students have been working with computers for more than three years. Further,
85% of the teachers and 70% of the students have email communication at least
several times per week, and 98% of the teachers and 90% of the students can
handle emails well on their own. Around 95% of both dispose of a PC and
internet access at home. At home, more than 60% use the PC every day, around
30% several times per week. Though they spend most of the day at school, only
20% of the teachers and 8.5% of the students use the school PCs every day,
respectively 30% and 3.7% several times per week.
Strikingly
contrasting, active media use in the classroom seldom takes place: 23.47% of
the teachers have never used a computer in class. Around 40% have never been to
one of the computer rooms with their students, 65% have never done a PC-based
presentation or used a digital projector. In addition, 90.63% of the teachers
and 51% of the students have never worked with a web-quest. Teachers only
marginally integrate the disposable technology in class.
Figure 1: Teachers’ Media Utilization in Class
(Maglić, 2006)

From the students’ side the wish for
more technology in the classroom is quite notable: 89% express clearly that
they want teachers to use PCs more often in the classroom. While 99% of
the teachers were of the opinion that the students will have disadvantages in
their life without computer knowledge, only 77% of the students shared this
opinion. In other words, almost a quarter of around 17-year-old students living
in 2006’s information society is not fully convinced that media literacy is a
necessary skill for future success.
Reasons for the non-functioning
of media integration in class are numerous, and can be identified easily as
follows: No time for this ‘nice-to-have’,
pupils don’t want…, we have to get through with our subjects, I don’t know how
to handle, etc. Regarding our assumptions we can thus state:
1. Technological foundations for a successful
media education at school are given. Cultural are still missing.
2. German schools are partially able to offer
their students a basic media education.
3. The blackboard is still the dominating
technical device in the classrooms.
4. When students leave school, technology-wise
they are not yet prepared for using new media as a tool for academic or
professional work.
Given this, educational policy,
financial investments and public discussions on media education are battered
down by reality. What, according to the above observations remains of media
education at school might be the use of the blackboard, the OHP, and maybe a
film analysis from time to time. Though the government has established certain
technological foundations, an education towards awareness of its application as
the central 21st century skill apparently has not taken
place. A step back has to be made by answering the question: Why should
teachers and students work with media at school? An observation of media
literacy and its impact on the individual and society might help to answer this
question.
Figure 2: Media
Literacy. Cf. (Arnold & Pätzold, 2005, p. 67)

Technical
(handling of technological devices), social (use of these devices for social
participation), and cultural (media’s role in society / in cultural contexts)
competences in relation to media literacy are usually considered those to be
learnt, while the reflective usage of media – including the knowledge about its
role in a specific cultural context – are often disregarded. Economic or
ecological media literacy are not even discussed in public, technology as a
means of social control does not even exist in public, being reserved for some
kind of ‘conspiracy nuts’ (Wilson & Hill, 1998, p. 14). Such
neglect of publicly discussing technology’s decisive and potentially negative
impact on our daily life is not only irresponsible, but in fact, we prevent the
younger generations from being able to actively participate in society, be it
ours or the ones to come. This is the reason why North-Rhine-Westphalia’s (NRW)
Prime Minister Rüttgers avers in his invitation to The Day of Media Literacy
in NRW’s parliament (Rüttgers & van Dinther, 2006):
Media seep through our daily lives.
The autonomous handling of media has become a key qualification for our
society, and for a lot already the fourth cultural skill – almost as important
as reading, writing and arithmetic. Social and political participation in our
information society can only be realized through media literacy.
While the fact that
new technologies have a strong impact on society and somehow shape it is
generally acknowledged, their mutual dependence is only focused on
occasionally.
Computer
conversations, I contend, construct a new configuration of the process of
self-constitution. The subject is changed in computer communications, dispersed
in a post-modern semantic field of time/space, inner/outer, mind/matter. […] If
computer writing substitutes for the printed word, computer communications
substitutes for the postal system, the telephone, and more radically for
face-to-face meetings. These forms of computer writing [emails, tele-conference
…] appear to have definite effects on the subject since:
1) They introduce new possibilities for playing with identities,
2) They degender communications by removing gender cues,
3) They destabilize existing hierarchies in relationships and
re-hierarchize communications according to criteria that were previously
irrelevant, and above all
4) They disperse the subject, dislocating it temporally and spatially.
Media literacy is thus to be considered
as a sine-qua-non for a successful self-constitution of the individual –
especially for the personal development of the younger individuals, our
students. The constant bombing with multi-medially presented
‘information’ makes the solid ability to individually process and reflect such
‘information’ more important than ever. If it has to
be generated for personal development, we have to remember that it has
to be actively created by the individual. Boisot and Canals (2004, p. 47)
summarize that information is an
extraction from data that, by modifying the relevant probability distributions,
has a capacity to perform useful work on an agent’s knowledge base.
Hence knowledge is – in accordance with the constructivist/constructionist
theory – an individual product of the agent-in-the-world. When/after
receiving data through perceptual filters, the agent uses conceptual
filters to identify and extract the information from this data, and then
generates knowledge on the base of associations with already stored mental
models and values:
Figure 3: Agent
in the World. (Boisot & Canals, 2004, p. 48).

As there are physical limits to our access to
data and hence to our ability to reliably extract information from data (Boisot
& Canals, 2004, p. 57), we cannot only conclude that due to
differing individual abilities the extracted information differs, but that as a
consequence of the physical limitations of our perception the knowledge generation
process itself is limited. Individual abilities in this competence have a
strong impact on society as well, leading to what is known as the Digital
Divide: The digital winners, disposing of the required abilities and
having access to today’s and tomorrow’s technology, control the digital
losers, lacking it:
Figure
4: Digital
Divide (Maglić, 2006)

The only possibility for the individual to
escape the danger of becoming controlled without even being aware of it is a
solid understanding of how media and technology work. As media literacy – the
ability of information processing and knowledge generation including the
ability to escape the impact of mass media – is thus to be regarded as the key competence of the 21st
century, so is the essential
skill of our ‘information’ society, media education to be considered the social task of our age.
Accepting that society has a social
responsibility for media education, a very essential question emerges: who
should do that, when, where, and how? Teachers partially do not consider media
education as part of their job:
Their job is to teach their subjects. At first sight, one could agree: a
language teacher has to teach languages. Such argumentation would cut out
central aspects of what schools’ job might be: Besides training or
learning, education in the sense of Bildung is – though still disputed –
commonly regarded as a central educational goal and task of school. Relating
the requirements of our information society with this assumption, Günther
(2002) comes to the conclusion:
School
and education [Bildung] contradict each other today. The traditional
system does no longer meet the new demands. Politically, education [Bildung]
had to meet the demands of society. Only dictatorships and colonial powers are
interested in uneducated [ungebildet] people. Democracies have to follow
the latest findings and offer their citizens a state-of-the-art training [Ausbildung].
(p. 159).
Academic or professional life after
school no longer requires the skills needed years ago. Today, English is no
longer an asset, but a matter of course. Motivation, communication and
representation skills are decisive factors, and media literacy is
indispensable. In a time where emails have become the means of communication
and retrieving information in databases or calculating prices on-the-fly have replaced searching through
printed catalogues, typing fast is an essential basic skill. The
dimensions of speed and quantity have not only been added to the communication
process, they even changed it. The speed of communication has lead to a
stronger focus on the communicative function of
language. When earlier it might have been important not to forget the addition
of ‘s’ to 3rd person singular verb or to
avoid typing errors, nowadays adequateness and correctness of the message, not of the language
reflecting a focus on meaning rather than on form.
New media are no longer something exotic
far away from the educational sector. They have to be understood as a social
tool we are faced with every single day. To train it in dedicated ICT-courses
is a reduction that by no means can be sufficient. If we want to offer our
students a state-of-the-art education, media literacy in all its facets has to
be integrated into all subjects, as well into EFL classes. In spite of the
already mentioned ‘arguments’ against media integration, there are quite a
number of opportunities for implementing media such as:
What we have to bear in mind is that
thoughtful media integration does neither hinder nor impede language learning –
it helps to experience it. Thus a media-based language acquisition process is
in fact a real learning process leading to knowledge generation. At the same
time experiencing the language fosters an active use of the technological
devices so indispensable for active participation in our society.
Coming back to
the question who should do that, when, where, and how? We could
synthesize the following agents and tasks.
5.1. Policy
Makers
5.2. Teachers
5.3. Students
Even if we
cannot state that media education is the
job of an EFL or any other teacher,
we have to acknowledge that teachers are the driving force for successful media
education in class: In spite of the many programs, initiatives or discussions,
it is the teachers’ job to educate, not only to train students. Abundant
obstacles cannot serve as an excuse for avoiding media integration: Where
governmental programs and students’ motivation are not given adequately, the
teacher’s role becomes even more important. We have to provide the means to
create knowledge from information if we want our society to develop positively,
but that we all – and especially teachers – do have the responsibility to
enable students to actively participate in society and to prepare them for the
future. The students’ right is a responsible teacher’s obligation, be it in
whatever subject.
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* The findings of
this study have been presented in The British Council Berlin Conference (2007):
Preparing for the World of Work-Language
Education for the Future, which was held in